Blockchain Music: The Impact Of Blockchain On Music Rights For DJs
With the rise of artificial intelligence and new emerging technologies, the role of the DJ in the music industry is becoming increasingly complex to navigate.
Blockchain music might be in its infancy, but it already clearly impacts how DJs engage with music creators to access exclusive content and manage sales revenue.
This guide to blockchain music explores how this technology challenges traditional music creation and distribution approaches in exciting new ways for DJs.
What Is Blockchain In Music?
The role of the DJ has experienced radical changes in recent years, with the rise of AI DJ software just one example of how technology is reshaping the art form.
Blockchain technology is the latest innovation to impact the role of the DJ and their relationship with music producers, adapting processes previously reserved for cryptocurrencies.
There are several clear advantages to blockchain in music, not least through its ability to store information in chained blocks that improve reliability and security.
Since blockchain technology cannot be changed or removed once created, it provides an incorruptible digital ledger with full transparency over authorship and content.
While the complete picture regarding blockchain’s role in music has yet to be revealed, its ability to transform rights management, music distribution, and payments is already evident.
Traditional Music Systems: Key Challenges
Before we explore the role of blockchain in music in detail, it’s crucial to understand and compare how traditional systems used by the music industry function.
When comparing these two different approaches to music, four principal areas to consider are licensing, royalty distribution, payment processes, and data collection and reporting.
Traditional systems are currently cumbersome in processing these factors, often using traditional intermediaries and middlemen that slow down processes.
Likewise, licensing protocols are often complex and lack clear transparency for music artists, while payment processing can be time-consuming and usually requires third-party processing.
Traditional music industry systems often lack the necessary data and reporting to allow artists to make informed decisions vital for developing successful careers.
Let’s explore how blockchain in music addresses these concerns in more detail, from tackling distribution challenges to providing a platform for innovations.
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Blockchain In Music: The Impact Of Blockchain On Music Rights For DJs
Whether you’re an aspiring DJ concerned about copyright infringement or a DJ producer looking for new distribution channels, blockchain in music is here to stay.
Here’s an overview of how blockchain technology impacts the music industry and what DJs need to know to navigate the emerging landscape.
Decentralization Of Distribution
One key area in which blockchain music impacts artists and, by extension, DJs is the decentralization of music distribution on blockchain platforms.
Decentralization refers to the removal of any central authority and control from the distribution process, bringing with it added security through digital signatures.
Blockchain’s distributed ledger technology allows for resilient and transparent distribution because it incorporates decentralized nodes and other consensus mechanisms.
With major corporations such as Sony launching new blockchain technology platforms, this format could become mainstream in the not-too-distant future.
Removing Intermediaries
As previously mentioned, one of the most prominent challenges artists face is dealing with intermediaries that create obstacles to efficiency and transparency.
These challenges can significantly impact their ability to make money as DJs and producers, from dealing with record labels to revenue sharing on streaming services.
With blockchain technology, eliminating intermediaries is built into the system, allowing musicians to directly reach music fans through peer-to-peer delivery mechanisms.
The result is a far greater degree of control for artists than previously available in the way music files are shared in the digital landscape.
Strengthening Copyright Ownership
Another factor that influences how much DJs make when creating original music is copyright laws and their ownership rights once the music has been released.
Record labels and streaming platforms all take a slice of the profits and reduce the amount of music royalties that artists receive, often resulting in a lack of fair compensation.
There are currently some finer points that need to be addressed, such as clear and enforceable copyright laws relating to different regions to avoid confusion.
That said, once these legal liability issues and approaches to dispute resolution are ironed out, blockchain technology’s impact on copyright will be positive.
Indeed, blockchain in the music industry has the potential to alleviate pressures due to this lack of standardization, leading to a creative ecosystem that offers transparency for artists.
Transparent Automated Licensing
As with general issues surrounding copyright and ownership, blockchain technology is also seeking to address many artists’ concerns about licensing.
Licensing can significantly influence how artists and producers increase music sales and update their DJ rates based on how widely their music is being played.
With blockchain technology, the licensing process can be fully automated and deliver transparent information with instant verification for artists.
This will alleviate the current system’s lack of transparency and the often unclear negotiations surrounding licensing agreements in the music industry.
There are already services in place that reflect this radical new concept for licensing agreements, such as Dot Blockchain’s systematic architecture system.
In this instance, the company records and automates usage-based licensing on media blockchains so record labels and artists can track where their music is being used.
Royalty Payments With Smart Contracts
One method used by blockchain technology for music is the application of smart contracts, which removes much of the opacity artists and DJ producers complain about.
Smart contracts are a highly flexible solution that covers everything from royalty distribution and payments to billing periods and other financial obligations.
Since a smart contract is programmable, it can be modified on a case-by-case basis to meet the specified conditions of the artists and their record labels.
Smart contracts also work toward eliminating intermediaries, removing unnecessary fees and payment delays that artists frequently experience under traditional intermediaries.
Once pre-determined conditions have been met, smart contracts automatically issue payments to artists, whether through streaming services or a live gig.
The concept also allows for a greater degree of clarity regarding whether DJs have to pay royalties to rights holders for music used in their DJ gigs.
Related reading: A step-by-step guide to writing a DJ resume.
Improved Real-Time Data Analytics
Blockchain technology is, in its essence, a vast database, with all blockchain-based platforms gathering and storing extensive information across a range of metrics.
This lends blockchain technology a broad application for data analytics, which can transform how an artist assesses their performance and improve their music career.
By accessing a transparent digital ledger that can’t be altered, music creators can gain deep insights into fan engagement, listening times, and their music royalties.
Likewise, rights management and distribution can also be assessed in real-time to ensure all parties involved are paid correctly for their time and effort.
Additional data can further improve payment processing and content resale in much the same way that NFT digital art metadata is used to certify sales.
Overall, integrating blockchain technology into music distribution is another promising evolution in the role of science in DJing that has transformative potential.
Blockchain Music & Streaming Services
One of the biggest complaints surrounding the debate over how much music producers make comes through music distribution on music streaming services.
Many artists take issue with their cut from a given streaming service, with low royalty payments and a lack of control and ownership of their music.
With blockchain technology, musicians and artists can access a greater share of revenue in comparison to conventional distribution channels such as streaming services.
Since streaming platforms such as Spotify take huge cuts of revenue generated by their services, the appeal of blockchain technology for musicians and artists is evident.
The music industry is already taking heed of the rise of blockchain technology, with Nina Protocol’s streaming platform a strong indication of imminent changes.
Based on Web3 and blockchain technology and using peer-to-peer networking, it represents a direct response to the perceived greed of streaming platforms.
All purchases on the platform are sent directly to the artists, who retain direct control over their music and licenses without intervention from intermediaries.
Enhanced Innovation & Engagement
Blockchain music technology is also set to positively impact the industry beyond legal issues and how streaming sites interact with music artists.
Just as social media and music have increasingly become intertwined, so too will blockchain open up new opportunities for innovation and fan engagement.
This, in part, relates to the broadening of collected data that blockchain transactions provide, empowering artists by highlighting fan preferences and popular releases.
Additionally, blockchain in the music industry can improve engagement through processes such as tokenization mechanisms, which bring additional value through sales of other digital assets.
Some artists are already capitalizing on these trends, offering exclusive NFTs and other products to fans that create additional value and engagement.
The rise of the music-related NFT market is a clear indicator of potential growth, and blockchain’s role in communication and music communities is likely to follow suit.
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Blockchain Music Companies Examples
Whenever promising new technology emerges in the market, many companies emerge to capitalize on its potential and establish a foot in the industry early on.
Blockchain in the music industry is no exception, with a string of companies providing related services, from large Dubai-based corporations to several startups worldwide.
Here are some of the notable blockchain music companies that are making a mark on the music industry:
- Digimarc: With an emphasis on audio, visual, and image content intellectual property licensing, Digimarc’s goal is to help clients track music through music fingerprinting technology that links to metadata and provides robust usage metrics that assist with payments.
- Royal: The Texas-based company Royal has been set up to allow fans to purchase a percentage of a song’s royalties directly from an artist, holding them as tokens or allowing them to be resold on NFT exchanges.
- Musicoin Foundation: A revolutionary new streaming platform, Musicoin Foundation provides artists with a transparent, peer-to-peer process for music transfers, with its own dedicated global cryptocurrency that supports music and music-related purchases.
- Async Art: With Web3 playing an increasing role in the music industry, as well as other digital forms of entertainment, Async Art provides artists with an easy way to upload music and create unique edits for specific fans at their request.
- Viberate: Music fans are increasingly seeking platforms that provide them with up-to-date information on upcoming events, music releases, and other news about their favorite artists. Viberate’s curated profiles and real-time rankings are combined with community participation and the VIB tokens currency.
These are just a few examples of new startups that are entering the music-based blockchain services industry and providing new ways for artists and fans to interact.
The Future Of Blockchain Music
The art of DJing and music production is in the midst of radical changes, from AI DJing and lighting displays to blockchain music distribution
Blockchain in the music industry is already shaping the future of music in various profound ways, with the Web3 platform set to dominate the scene in years to come.
Musicians, DJs, and executives in the music industry are all embracing the immutable nature of blockchain to help streamline processes and bring transparency to the table.
As more user-friendly platforms are released, and educational resources become available to help with integration, the popularity of blockchain will continue to rise.
Smart contracts will likely overtake traditional recording contracts thanks to their impressive transparency, while artists can increase profits through tokenization.
For DJs and consumers, the ability to track and verify authenticity will improve their relationship with creatives and reassure them as to where their money is going.
Summary
With its impressive scope of applications and ability to give many artists more ownership over their content, blockchain technology has game-changing potential for the music industry.
Artists, DJs, and music fans can all take advantage of this technology, and adoption by streaming services should ensure your favorite artists receive their fair share of profits.
It’s a promising development for the music industry that has great potential for reshaping the relationship between record labels, independent artists, and their audiences.
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