DJs Fashion: How DJ’s Influence The Fashion Industry

The fashion and music industries have long been closely linked, with many big-name DJs complementing their DJ careers with releases of their own clothing brands.

Whether launching a streetwear brand or attending Paris Fashion Week, DJs significantly influence fashion and can ignite new trends.

This complete guide to how DJs influence the fashion industry explores the notable trends they’ve influenced and highlights standout DJs with an eye for style.

DJs Fashion: How DJs Influence The Fashion Industry

The electronic dance music scene has been active for many decades, and its musical movements have influenced fashion trends and subcultures.

From the early days of the house music and techno scenes in New York and Detroit to the modern-day EDM festival scene, clubbers have looked to DJs for fashion inspiration.

The interplay between music, DJing, and the fashion world has paved the way for unique sartorial trends that impact the broader culture and approach to clothing designs.

For high-end superstar DJs immersed in celebrity culture, their ability to influence and establish fashion trends worldwide is difficult to understate.

Here’s an overview of some of the notable fashion trends DJs working within the dance music scene have had a significant influence over:

• Bright-colored clothing at festivals: Vivid and eye-catching clothes have long been associated with musical subcultures, starting with the hippy movement of the 1960s and feeding into the “Second Summer of Love” in the rave scene of the 1990s. Today, international festivals such as Coachella and Ultra Music Festival echo these trends, with attendees often wearing bright neon colors and clothing with distinct patterns.
• Casual streetwear trends: House, techno, and similar genres are known for their more subdued approach to clothing, opting for casual and comfortable style over edgy and attention-catching colors. With the jeans and t-shirt template as its foundation, these trends focus on providing comfort and confidence for DJs while performing for an audience.
• Sustainable clothing: Many DJs are focused on delivering an eco-friendly DJing experience, so there has been a rise in the use of sustainable materials in clothes worn by DJs and their event guests. This is particularly evident at underground dance music festivals and on the free party circuit, where workshops are sometimes offered.
• Custom “Do-It-Yourself” clothing: A sense of fun and creativity has always permeated the dance music scene, resulting in homemade costumes and outfits that showcase the creative flair of dedicated ravers. It’s also an excellent way for a performer to stand out from the competition and promote their DJ career more effectively on social media.

These trends have helped to place a visual stamp on some of the leading dance music scenes over the decades, leading to cottage industries for independent clothing manufacturers.

They have also inspired some of the big names in the DJing industry, who have taken the initiative, entered the fashion world, and launched their own clothing brands.

Let’s look at some of the most fashionable DJs who have inspired the clubbing community and added “fashion designer” to their list of accomplishments.

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Now that we’ve explored how DJs have influenced various clothing trends, it’s time to dive into notable examples of specific trend-setting DJs.

We’ve included a diverse selection of DJs catering to various clothing styles and preferences, from high-end catwalk fashion to casual clothes for underground clubbing.

10. Parisian Haute-Couture – SebastiAn

The French electro house music producer and DJ SebastiAn is no stranger to the high end of fashion, having worked predominantly in Paris throughout his career.

Renowned for its thriving art scene and nightlife, Paris has informed the artist’s approach to fashion and collaborations with the leading fashion houses.

SebastiAn’s impressive track record as a producer and DJ has paved the way for collaborations with the leading fashion designer Saint Laurent, producing the music for several catwalk events.

Notably, SebastiAn helped bring the brand’s Spring 2020 event to life in style, creating the soundtrack to the catwalk set under the shadow of the Eiffel Tower.

It’s a fitting partnership for a talent known for his work with some of the most famous DJs in the world, both on stage and in the studio working on remixes.

9. Celebrating Diversity – Marcelo Burlon

There are many stories of fashion models and celebrities transitioning to the world of DJing, but in Marcelo Burlon’s case, the direction of travel went the other way.

Burlon had a hugely successful career as an Italian DJ before switching directions and rebranding himself as a leading fashion designer in his home country.

His journey from international DJ to designer saw him move away from high-profile musical collaborations with acts such as The Weeknd to luminaries of the catwalk.

The result is an impressive partnership with former Givenchy creative director Riccardo Tisci, with whom he formed the label County of Milan.

Marcelo Burlon remains dedicated to celebrating diversity in fashion, creating a unique symbology based on iconic elements from different cultures worldwide.

Since 2012, his clothes label has released highly sought-after products, including T-shirts, jogging bottoms, and designer sneakers optimized for clubbing.

8. Stylish Sportswear – DJ Snake

Like SebastiAn, DJ Snake is another French music producer and DJ who has capitalized on his native country’s reputation in the fashion world to release his distinct brand.

As a DJ, he has cemented his pedigree through hard work and dedication over a decade, bringing dubstep and trap elements to the EDM scene.

Known for his impressive scratching techniques and high-profile collaborations, DJ Snake’s discography includes many productions for artists such as Lady Gaga and Kanye West.

These collaborations and the exposure to artists already deeply embedded in the fashion world soon led DJ Snake to branch out into outfit design.

Consequently, the multi-platinum-selling producer and DJ quickly remodeled himself as a fashion designer capable of creating minimalist items known for their bold patterns.

Sold under his Pardon My French brand, they were initially sold as limited edition merchandise before reaching a broader market through store sales.

DJ Snake’s label has also collaborated with other brands, notably with the exclusive capsule collection in partnership with Mizuno, the Japanese sporting brand.

7. Avante-Garde Fashion – Anyma

Another DJ with Italian heritage, Matteo Milleri, has brought his distinctly avante-garde sense of style to a series of intrigue-inducing products.

Milleri’s background as one-half of the due Tale of Us gave him the experience to create a new solo project under the Anyma moniker that showcased his individuality.

Having performed a hugely memorable Boiler Room set that raised his profile, Anyma has gone on to work with artists such as Elle Goulding and Grimes.

On stage, his distinct wardrobe typically includes neutral colors with minimal and clean lines, reflecting his fascination with fashion marked by contrasts.

It’s perhaps not surprising that he would pursue a passion for fashion since Matteo Milleri is married to Vittoria Ceretti, one of Italy’s top models.

His high-profile status as a DJ remains unwanted, with Anyma set to perform at the Las Vegas Sphere venue with the first electronic music residency.

6. Casual Streetwear – Mija

The American DJ and music producer Mija, whose real name is Amber Giles, emerged on the EDM scene after DJing back-to-back with the legendary Skrillex.

Having started her career impressively, she soon took bookings for some of the leading nightclubs in the United States while forging her sound in the studio.

With a background as a booking agent, Mija landed her first major breakthrough in 2014, performing at the Bonnaroo Music Festival and following this with a set at Burning Man.

Her artistic approach to music production and DJing, based on her background as a mixed-media artist, can be seen throughout her fashion.

Mija soon launched her streetwear brand, Made By Mija, which successfully incorporates bold yet effective designs in hoodies, tees, and other products.

She remains active behind the decks and in the studio, making music in Berlin and expanding her influence in the hardgroove techno subgenre.

Recommended reading: Everything you need for your gigs with the ultimate DJ checklist.

5. DIY Designs – Steve Aoki

Steve Aoki needs no introduction to anyone with even a passing interest in popular culture, and one of the best Asian DJs and at the forefront of EDM.

Aoki’s music career has seen him explore many different genres, beginning with punk and rock before transitioning to electronic music DJing.

In addition to his effortless ability to mix house and EDM on the decks, Aoki has significantly influenced the fashion style of the contemporary dance music movement.

Having already dabbled in fashion with his early prom tees, Aoki has elevated his style by establishing the Dim Mak Collection label.

The familiar DIY ethos remains intact, while his Dim Mak x Tatras collaboration reflects the forward-thinking principles that underpin the EDM scene.

4. Vibrant Colors – Fisher

The Australian music producer and DJ Fisher flips the “less is more” approach to fashion design on its head with his boisterous wardrobe of brightly colored clothing.

This approach is perhaps best understood through the lens of his background in surfing and the approach to color and style the sport demands.

Fisher’s music career has seen him release several platinum songs, notably 2018’s “Losing It,” and “You Little Beauty,” which won Best Electronic Song at the International Dance Music Awards.

In addition to the brightly colored shirts and tees, Fisher’s DJ gig wardrobe often includes a bucket hat and sunglasses.

The result is part classic rave attire, part Ozzy surfer that perfectly captures the fun and high energy levels his DJ sets are known for.

3. Contemporary Cowboy Aesthetic – Diplo

Perhaps the most unexpected of all the fashionable DJs is Diplo, another luminary of the EDM scene along with Steve Aoki, Deadmau5, and Martin Garrix.

In addition to being one of the best EDM DJs worldwide, Diplo has caused a stir in the fashion world through his unique approach to on-stage style.

While many associate EDM with streetwear and more casual clothing, Diplo’s approach is to bring the cowboy aesthetic back into style.

Diplo has been a trailblazer for the Cowboy Core aesthetic, incorporating the cowboy’s Camperos boots with a cowboy hat and standing well apart from his contemporaries.

2. Urban Style – Nina Kraviz

One of the best female DJs working today, Nina Kraviz’s model looks and elegance behind the decks make her involvement in fashion inevitable.

Having performed on the decks since the early 2000s, Kraviz’s career has seen her rub shoulders with some of the most influential DJs and celebrities over the years.

The result is a surprisingly eclectic catalog of outfits and designs, ranging from urban style to elegant gowns that wouldn’t look out of place on a red carpet.

Nina Kraviz effortlessly shifts between the catwalks of Paris’s Fashion Week to casual streetwear in clubs, looking outstanding in every setting.

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1. Techno Streetwear – Peggy Gou

Widely considered one of the best techno DJs working today, Peggy Gou’s music is often compared favorably to her contemporary, Nina Kraviz.

A hugely successful producer and popular DJ, Gou’s approach to fashion echoes her edgy personality and effortless confidence.

With an educational background that includes London’s College of Fashion, it’s not surprising that Gou has come to play as vital a role in the fashion world as she has in music.

Her clothing designs start with comfortable streetwear as the foundation, adding splashes of color and vibrant designs to make them stand out on the dancefloor.

With influences from K-pop stars thrown into the mix for good measure, Peggy Gou’s status as a style icon in the techno scene is well deserved.

Summary

With an eclectic sense of style and a keen eye for emerging trends, DJ fashion continues to play an essential role in the styles of nightclubs and festivals.

DJ fashion influences key trends and is a vital aspect of any performance, elevating events and creating a sense of visual style and theatricality.

Whether you’re an aspiring DJ looking to transform your image or a fashion fan, the DJs in this article are a quality source of inspiration when choosing what to wear.